#1 Digital Marketing Courses Institute
Digital Marketing Course Outline Get yourself enrolled in the advance digital marketing course
SEO - Module_01
On-Page Optimization:
- What is marketing?
- SERP & Snippet
- What is SEO?
- Why SEO is Important?
- Why Search Engines are important?
- How does a Search Engine works?
- When client can see the Results?
- Major Google Updates
- Google Penguin
- Google Panda
- Google Hummingbird
- Google Pigeon
- Google Possum
- Google Mobile Gadden
- Google Rank Brain
- Google Fred
- Google Medics
- Keyword Stuffing
- What is Google Sandbox?
- Do-Follow links & No-Follow links
- In-bound links & Out-bond links
- Internal links & External links
- Robots.txt file
- SEO Audit
- Checking of Backlinks
- Existing SEO History
- Existing Indexed URLs Detail In Google
- Competitors Analysis
- Keywords Research & Selection
- Keyword Planner
- Keyword Competition
- Keyword Searches
- Keyword Optimization
- Keyword Cannibalization
- Canonicalization Factor
- Redirects (301, 302, 404, 5xx)
- Meta Tags Generations
- Set Targeted URLs for SEO
- Meta Title
- Meta Description
- Page name (URLs)
- Page Heading (H1,H2,H3,H4,H5,H6)
- Content
- Image alt tags
- Bold text
- Internal links Importance
- XML Sitemap Creations
- XML Sitemap Submission in Webmaster
- URL Structure Optimization
- URL re-writing
- HTML websites
- Core PHP websites
- WordPress websites
- etc.
- URL re-writing
- Heading Tag Optimization
- Content Optimization (Suggestions)
- Anchor Text Optimization
- Images Optimization
- Title Attribute for Images
- Alt Tags Optimization
- Internal Link Building on Website Navigation
- Target Key-Phrase Prominence
- Accessibility of Navigation
- On-Page Links Analysis for Targeted Keywords
- Google Analytics Setup
- Google Webmaster Tool Setup
- SEO Reporting
- Daily Base Working Report
- Weekly Reporting
- Monthly Reporting
- Daily Working Structure Setting
Off-Page Optimization:
- Social Bookmarking
- Business Directory Submissions
- Classified Ads Posting
- Blog Submissions
- Web 2.0
- Article Submissions
- Business Profile Listings
- Blog Comments
- Forum
- Info-graphic Sharing
- Image Sharing
- Microblogging
- Social Sharing
- Guest Posting
- Search Engine Submissions
- Private Blog Networks PBN
- Links Wheel
PPC - Module_02
- Introduction to Pay Per Clicks (Google AdWords)
- PPC Metrics
- Google AdWords Advertising
- Keyword, Research and Creating Campaign
- Keywords Types
- [Exact Match]
- “Phrase Match”
- Broad Match
- +Modified Broad
- -Negative
- AdWords Account Creation, Set-up and Campaign Management
- Google Analytics
- Keywords
- Ad Group
- Ad Network
- Search Network
- Display Network
- Campaign
- Manual CPC
- Maximize Impressions
- Maximize Clicks
- Maximize Conversion
- Time Zone
- Campaign Days Management
- Campaign Time Management
- Ad Management
- Creating Ads
- Negative Keywords
- Ad Extension
- Site-links
- Callouts
- Call
- etc.
- Dynamic Ads
- Text
- Responsive
- Call Ads
- Campaign Enabling / Disabling
- Overview Dashboard
- Irrelevant Searches Removal
- Dynamic Ads
SMM - Module_03
- Basics of Facebook
- Account Creation
- Best Image Sizes for Profile, Banners and Posts
- Business Profile Page Creating
- Group Creating
- User Roles Assigning
- Post Sharing Techniques
- Paid Campaign
- Types of Campaign
- Page Promotion
- Increase Post Reach
- Get Website Traffic
- Get more Messages
- Get WhatsApp Messages
- Get more Calls
- Get more Engagements
- Types of Campaign
- Facebook Ad Manager
- Basics of Twitter
- Account Creation
- Best Image Sizes for Profile, Banners
- Following People and Building a Base of Followers
- Adding Twitter Content
- Twitter Trends
- Basics of LinkedIn
- Creating LinkedIn Profile
- Connections
- Endorsement
- Establishing an Effective LinkedIn Network
- Page Creations
- Account Set-up
- What to post and how regularly
- Instagram Images that Attract the Right Users
- Instagram Etiquette
- Finding your Target Market
- Building your Followers
- Dealing with Negative Comments
- Maximizing Engagement
- Trends, Keywords, Hashtags
- Instagram Jargon (AKA, BRB, MYOB, BTW etc.)
YouTube - Module_04
- YouTube Basics
- Create a Channel
- Upload a Video, Go Live, Create Post
- Title & Descriptions
- Thumbnail & Playlists
- Audience & Tags
- Language & Date
- License & Distribution
- Category, Comments & Ratings
- Shorts Permissions
- Visibility, Subtitles & End Cards
- Publish Settings
- Analytics
- Midroll Ads
- Monitization
- Do’s & Don’ts
- Google Adsense Account
What Is A Digital Marketing Course?
To keep you at front of the race, businesses must keep updated with the changing trends. With the competition getting tougher each day, to ensure your name isn’t forgotten, you need to implement strategies and techniques that help you reach a larger audience.
And how do you reach and engage a bigger pool of audience cleverly, without exhausting your resources? Of course, learn about the digital marketing modern techniques and tools that help a business succeed!
A digital marketing course teaches you about technicalities that go into making your online presence stronger. Here at Real Web Idea, we have the best digital marketing course trainers with great expertise and vast knowledge that allows them to deliver a great digital marketing course training session!
What Digital Marketing Courses Do We Offer?
Real Web Ideas is one of its kind digital marketing course institutes in Lahore Pakistan. Our digital marketing course experts have successfully prepared batches of youngsters, beginners and even popular businessman, training them to use modern techniques of digital marketing to their benefit.
If you’re seeking a reliable digital marketing course institute in Lahore Pakistan, know that there is no one better than us! Thus, here is a quick look at what our professional digital marketing training include covering topics like:
- Search Engine Optimization (SEO)
- Search Engine Marketing (PPC)
- eCommerce SEO
- Social Media Marketing (SMM)
- Handling YouTube Channel
The Best Career Path to Choose
To excel in today’s time, it is important to choose a career path with growing needs. Over the past decade, digital marketing has become the next most popular industry that youngsters are now seen joining.
But remember, without the right guidance of a digital marketing course expert, you won’t lead the way. Thus, if you have exhausted your resources by purchasing useless courses online or joining irrelevant training sessions, it is time you head towards Real Web Ideas, a reliable digital marketing course provider in Lahore Pakistan.
Our digital marketing professionals hold extensive knowledge of modern tools and skills that are presented brilliantly to teach you the basics. And from there, they’ll help you climb the stairs towards a promising future.
Why Do You Need To Enroll With Us?
Do you as an enterprise wish to reach new heights of success? If yes, it is high time you get enrolled in our digital marketing training session run by digital marketing course experts who are known to create gold out of dust!
Digital marketing course taught by our masters is one of the advanced digital marketing courses you’ll find in Lahore Pakistan. Our local digital marketing course institute in Lahore Pakistan aims at offering affordable digital marketing training courses so most individual businesses can benefit from it.
Our trainers pay special heed to teach the modern techniques of digital marketing, emphasizing the technicalities, knowledge and skills needed to remain in front of the race. Moreover, our course is highly affordable with flexible training sessions so you can join at your ease!